SMS Privacy Policy - What You Need to Include
FollowUpdating Your Privacy Policy for SMS
10DLC & TCPA Requirements
In order to send text messages (SMS), mobile carriers and federal regulations (including the TCPA) require that your public-facing privacy policy include specific disclosures about how you use phone numbers and how participants can manage their messaging preferences.
This article outlines what you should add or update in your privacy policy to stay compliant.
Why This Matters
Carriers require all registered 10DLC messaging programs to clearly explain:
What types of messages you send
How users can opt out
Expected message frequency
That data is not sold or shared for marketing
How support can be reached
That standard messaging rates may apply
The TCPA also requires clear consent and opt-out instructions.
If these items are missing, carriers may reject your 10DLC registration or block message delivery.
What Your Privacy Policy Should Include
Below is a recommended SMS-specific section you can add to your privacy policy. You may customize it to fit your clinical or research program.
Sample SMS Text Messaging Disclosure (Insert Into Your Privacy Policy)
SMS Communications
You will receive text messages (SMS) to the mobile phone number you provide for purposes related to your care, appointments, research participation, or other services you request. By opting in, you consent to receive these messages from [Organization Name].
Message Frequency
Message frequency varies based on your services. You may receive multiple messages around appointments, reminders, or program activities. You may receive regular messages providing program specific interventions or informational messages.
Opt-Out
You may opt out at any time by replying STOP to any message. After you send STOP, you will receive a confirmation message. You may reply HELP for assistance.
No Sale of Data
We do not sell your phone number or SMS consent information. We do not share your mobile number with third parties for their independent marketing purposes.
Rates
Standard message and data rates may apply from your mobile carrier.
Security Notice
While we take reasonable steps to protect your information, SMS is not a fully secure communication method. Please avoid sending sensitive medical information via text message.
Support
For questions about our SMS program or your messaging preferences, contact us at [phone/email/website].